Interactive transcripts are verbatim textual representation of video files that normally runs in a paragraph format beside the source video. Users can read through the text while watching the video. These transcripts would appear more like closed captions/subtitles, but in a running format towards the side of the video. As and when the video is played, the words or blocks of words in the transcript get highlighted corresponding to the spoken content.
Interactive transcripts are searchable textual format, and they help a great deal in making your videos more accessible. These transcripts make it possible for users to interact with the videos. For instance, if you as a user want to go to a particular portion of a video, only thing you have to do is to point the cursor on the word or the block of words that coincides with the visual that you are looking for and click on that; the video will automatically jump on to that particular portion.
These transcripts help deaf or hard-of-hearing to consume videos with less difficulty. The users can read the text as and when they view the video real time. These transcripts also help students with learning disabilities.
Another benefit of having interactive transcripts on your website videos is that they make them easily searchable; therefore helping your digital marketing and SEO activities to a great extent. It is always more effective when the search engines index the whole transcript content rather than just indexing the video title or description.